George Bragadireanu, MCC ICF

About George

I'm George Bragadireanu, and I help C-Suite leaders navigate the first months of their transition to the new strategic and executive identity and lead with deep, systemic meaning.

Background

I spent 15 years in corporate banking leadership at UniCredit. I know what it's like to lead large teams, manage complex stakeholder dynamics, and deliver results under intense pressure.

In 2012, I transitioned fully into executive coaching. Since then, I've logged 5,000+ coaching hours with 650+ clients, from plant managers overseeing 3,500 employees to regional directors at multinational corporations to CEOs of fast-scaling startups.

In 2022, I earned the Master Certified Coach (MCC) credential from the International Coaching Federation — the highest level of coaching certification globally, held by fewer than 1,800 coaches worldwide.

Education And Credentials

• Master Certified Coach (MCC), International Coaching Federation, since 2022

• Cornell University, Continuing Education in the Psychology of Leadership (Cornell University, USA, 2023)

• Master Practitioner NLP Coach (Mindmaster Academy, 2013-2016, a mix of Austrian depth psychotherapy and practical NLP)

• Integral Professional Coach (Integral Coaching Canada, 2014-2016 - with the most prestigious contemporary philosopher, Ken Wilber)

• Certified in Marshall Goldsmith Stakeholder Centered Coaching (2020) (considered the #1 executive coach in the world)

• Certified in Systemic Team Coaching (Academy of Executive Coaching, 2020)

• Certified in Business Coaching (Performance Consultants International, 2010-2012 - school founded by the "father" of ICF coaching, Sir. John Whitmore)

• Certified as an Evolutionary Consultant using Cultural Transformation Tools - fully certified for Cultural & Leadership Assessment And Development (using the gold standard in values assessments, Richard Barrett Values Center, 2019)

• Certified in Existential Coaching (Animas Coaching Center, 2020)

• Certified in Logotherapy and Attitudinal Change Coaching (at the Viktor Frankl Logotherapy Institute, 2021, 2024, 2025- ongoing towards Diploma)

• Certified as an Executive Team Coaching (6 Team Conditions, 2024, the only certified executive team coaching methodology in the world, Harvard researched )

• MSc in Existential Coaching, Middlesex University/ NSPC, London (2025 - ongoing)

My Philosophy

My work begins where traditional performance coaching ends. I serve as a transition architecting partner for leaders who have achieved the needed excellence to be promoted as executive chiefs of organisations, only to find that this might be the most challenging transition there is - a transition of identity, not only role or responsibilities.

My research and practice focus on the intersection of leadership, systemic thinking, and existential philosophy. I diagnose modern executive leadership burnout not as a symptom of overwork, but as a "frustrated will-to-meaning." The old models of leadership are failing because they cannot solve what is fundamentally a crisis of identity. My work, supported by my academic pursuits in Existential Coaching (MSc, NSPC/Middlesex University) and Logophilosophy (Viktor Frankl Institute), provides a new map for this new territory.

My method is the "purest form" of Socratic dialogue. I do not provide answers or strategies. Instead, I create a rigorous, protected space and structure for leaders to map their "Internal System", identify high-level leverage points, and do the essential work of "identity adaptation." Through my service (Leadership Transition Navigator™)," I help leaders answer the only question that matters: "Who do I need to be to lead with clarity and meaning in this new reality, at this new level?"

On A Personal Note

I live in Bucharest with my wife and two teenage sons. Outside of coaching, I'm into jazz and rock music, rocket launches, science fiction, ultramarathons, basketball, and books at the intersection of science and spirituality.

Your Next Chapter

If you are ready to move beyond optimizing the status quo and begin the work of profound transformation and transition, our conversation should be the next step.