George Bragadireanu, MCC ICF

Who am I

You Don't Need a Better Strategy. You Need a New Inner System.

My clients are high-performing leaders who have already mastered the mechanics of success. They don’t come to me for quick fixes or another 5-step plan.

They come to me when they realize the very mental models that built their success are no longer sufficient to navigate the complexity of their world or answer the deeper call for a meaningful legacy.

I am George Bragadireanu, MCC, an executive and existential coach for leaders at the edge of their map. My practice, Coaching For Purpose, stands at the intersection of three domains:

Leadership Psychology: The mechanics of high performance and influence.
Systems Thinking: The ability to see and shape the hidden patterns in your organization and life.
Existential Inquiry: The deep work of aligning your actions with a resonant purpose.

For over two decades, I have guided founders and senior executives through the critical transition from achieving to mattering. This is not therapy; it is a rigorous, co-creative partnership to re-architect the internal operating system that drives every decision you make.

My qualifications—from the ICF's highest distinction (MCC) to a deep, ongoing academic journey in existential coaching, logotherapy, and leadership psychology (Middlesex University, Viktor Frankl Institute, Cornell)—are in service of one goal: to provide you with a thinking partner capable of navigating the profound questions you now face.

Specializations and Coaching Schools

Business Coaching (Performance Consultants International, 2010-2012)
Psychotherapy-Based Coaching (Mindmaster Academy, 2013-2016)
Integral Coaching (Integral Coaching Canada, 2014-2016)
Values-Based Coaching (Richard Barrett Values Center, 2019)
Leadership Coaching (Marshall Goldsmith Stakeholder Centered Coaching, 2020)
Systemic Team Coaching (Academy of Executive Coaching, 2020)
Existential Coaching (Animas Coaching Center, 2020)
Logotherapy and Attitude Change Coaching (Viktor Frankl Logotherapy Institute, 2021, 2024, 2025-)
Leadership Psychology Studies (Cornell University, USA, 2023)
Management Team Coaching (6 Team Conditions, 2024)
MSc In Existential Coaching (Middlesex University/ NSPC, 2026-)

Your Next Chapter

If you are ready to move beyond optimizing the status quo and begin the work of profound transformation, our conversation should be the next step. I invite you to apply for a Strategic Dialogue.