Take a moment to look at the canvas you've created. This single picture tells a powerful story. You started by mapping the red ocean of the current coaching market, and now you have a visual strategy for creating a new, uncontested blue ocean.

Your new value curve should have three qualities that make it a strong Blue Ocean Strategy:

1. Focus: Your strategy doesn't try to be the best at everything. You've made clear choices to eliminate and reduce certain factors.

2. Divergence: The shape of your new curve is dramatically different from the competition. You are not just improving the old model; you are creating a new one.

3. A Compelling Tagline: Your new strategy should be easy to communicate.

Looking at your "To-Be" canvas, what would be a simple, powerful tagline that communicates the essence of your new offering? For example, Cirque du Soleil's is "The best of circus and theater." What's yours?

This canvas is your guide. The next steps in your journey would be to conduct rapid market tests with your target clients and then build a robust business model around this new value proposition.