Every leader climbs twice.
The first climb is for the organization. The second is for your life.
The Two Summits
Every executive career, looked at honestly, contains two climbs.
The First Summit is the climb into the role. The promotion. The mandate. The first hundred days, when stakeholders are watching and credibility is built — or quietly lost. The path is steep, but at least it's visible: adapt, deliver, lead differently than you did before.
The Second Summit begins after success. The role works. The results come. The markers are all in place — achievement, status, recognition. And then, one day, the question changes. Not "how do I succeed?" but "what was the success for?"
Entire industries prepare leaders for the first climb - business schools, frameworks, mentors, playbooks. Almost no one prepares them for the second. Carl Jung named this turning point precisely: the goals that built your external identity stop being enough, and the task of the second half of life becomes a different one — constructing meaning on purpose.
I work at both thresholds.
George Bragadireanu, Master Certified Coach
One of roughly 1,700 Master Certified Coaches worldwide. The only one combining that credential with an MSc in Existential Coaching, formal training in Viktor Frankl's Logotherapy, and executive psychology studies at an Ivy League university.
For 15 years, I worked in the corporate world as a Deputy Regional Sales Manager and Training Manager at UniCredit Banking Group. I know what it costs to perform under pressure, to lead through ambiguity, and to sacrifice meaning on the altar of metrics.
For the past decade - 5,700+ hours, 650+ clients across four continents - I have worked with one specific type of leader: those who have succeeded at scale and are now confronted with a question the system was never designed to answer.
That is where this work begins.
Two climbs. Two distinct processes.
Which climb are you on?
If you're entering the role — start with The First Summit. If success has stopped answering — it's time for The Second Summit. Not sure? That's what the exploratory conversation is for. Twenty-five minutes, not a sales call. If the fit isn't there, I'll tell you.